Sales and Marketing Tips

Today’s teenagers are future leaders in your community. How many are reading your newspaper to learn about local government and elections? A subscription to your newspaper is a powerful gift for teens studying civics and preparing capstone projects in all … Continue reading →

Professional reporters and news media face increasing attacks. To help educate the public about journalism’s role as “a watchdog of government,” Kid Scoop offers two easy-to-read pages for children and adults.      Publish these pages during U.S. Media Literacy Week. … Continue reading →

In the 30-plus years that hundreds of newspapers have been publishing Kid Scoop, we’ve heard about unusual sources of revenue to fund this popular family feature. And these days, revenue is crucial! To entice new revenue, Kid Scoop offers pages … Continue reading →

The 2023 Local Newspaper Study from America’s Newspapers reports that 35% of local news consumers have children in the home and 95% “plan to shop or purchase” educational opportunities in the next 12 months. Continue reading →

Is your community thriving? Are new businesses opening up? How’s your high school graduation rate? Your newspaper is directly connected to the health of your community. The Kid Scoop weekly youth feature seeks to help families form strong connections with … Continue reading →

Determination. Hard work. Courage. Perseverance. These words describe the first African American woman to work as a reporter for the Washington Post. Her name was Dorothy Butler Gilliam. Continue reading →

by Vicki Whiting, CEO Kid Scoop My two boys loved reading the sports pages all during their growing up years, from early childhood through high school and college. They were enjoying it so much that they didn’t even realize that … Continue reading →

How often should you go to the dentist? At least twice a year for regular cleanings and check-ups. So, twice a year offer all the dentists in your area a lively Kid Scoop “going to the dentist” page to sponsor. … Continue reading →

A popular solution to increasing circulation and maintaining subscribers are the money-saving coupons inserted in your newspaper. They’re just one good value for your subscribers. Well, here’s another valuable solution to keep and add subscribers. Continue reading →

by Vicki Whiting Actually, YES you are … when you publish Kid Scoop in your community newspaper. Teachers know that learning can’t stop when the final bell rings. Children need to continue reading at home to build their vocabulary and … Continue reading →